About MV Agusta
Extraordinary Motorcycles, Acclaimed Worldwide
MV Agusta represents the romantic history of Italian motorcycling. This brand is founded on passion, success in motorsports and performance of the more extreme models. The numerous feats on and off track have magnified the excellence of this brand as well as the quality of production models that are exported worldwide. MV Agusta is a perfect combination of aesthetics, functionality, design and ergonomics. Their distinctive, seductive nature is unequalled and exclusive to their motorcycle design and technology. These are extraordinary motorcycles, acclaimed worldwide.
From Aviation to Motorcycles
MV Agusta began as an offshoot of the Agusta aviation company formed by Count Giovanni Agusta in the early twentieth century. After his passing, the company found itself dealing with a crisis in the aeronautics sector and was forced to diversify to avoid shut down. The company, in the hands of his son Domenico, decided to switch gears from aircraft to motorcycles in response to the Italians' growing demand for motorized individual mobility. By 1945 this change was in full swing and the transition allowed the company to answer the public's demand as well as stay true to its passion for speed and travel. This change also brought about the refresh of the company's name to Meccanica Verghera Agusta, better known today as MV Agusta.
The First MV Agusta is Born
In the autumn of 1945, after years of perfection, the first MV Agusta motorcycle was presented to the public. It was referred to simply as "98", available in "Touring" and "Economical" versions. Deliveries of these 2 models began in 1946, the exact same year the company officially began competing in endurance races. MV Agusta didn't wait long for its first victory. On November 3, 1946 in Monza, Italy, MV drivers Vincenzo Nencioni, Mario Cornalea and Mario Paleari occupied all 3 steps of the podium.
Distinctive and Seductive Styling Trademarks
MV Agusta had already become a racing legend thanks to decisive progress in performance and technology by the early 1950's. The publicity generated by its success in racing brought increased sales ranging in many of its varieties. Their versatile, economical models fit perfectly to the demands of the current market. In fact, by 1953 MV saw its industrial production threshold produce 20,000 bikes for the first time.
By the second half of the 1950's, MV was in full throttle with its next phase of bikes and ideas. Creative thinking led the company to purchase Bell helicopter manufacturing licenses. This move allowed for new technologies at its disposal, which in turn were converted to their motorcycles. These innovations ranged from the construction of progressive hydraulic gear prototypes, two stroke fuel injection engines and research bikes such as the six-cylinder 500 4-stroke.
Changing with the Times
The 1960's saw the popular rise of the family car, which in turn brought the sale and interest in the motorcycle market down. MV Agusta reacted to this change in consumer spending in a true enterprising spirit by offering the market new models to attract motorcycle lovers. Of these, the one destined to go down in history was the 600 four cylinder. This was the first maxi motorbike on the market with a four-cylinder engine. This engine was derived from Mike Hailwood's 500 GP which was gradually developed into the high performance 750 S America, capable of speeds of 220 Km/h.
In 1971, the company lost its guiding force, Count Domenico Agusta. They won their last Grand Prix in 1976, and by 1980, they were out of racing, eventually ceasing motorcycle production. From 1948 to 1976, MV Agusta motorcycles had won over 63 World Championships.
In 1992, Cagiva acquired the MV Agusta brand. The reaction to the news was lively among all motorcycle fans. The purchase of the legendary trademark by the most dynamic and determined entrepreneur in the motorcycle industry was sure to guarantee the rebirth of MV Agusta. By 1997, MV Agusta launched the F4, a landmark in motorcycle design. In the last fifteen years, MV Agusta has grown to become a point of reference in high and medium performance motorcycles.
A Clear Mission
MV Agusta strives to be the pinnacle of high performance luxury motorcycles by reaching the hearts and souls of motorcycle enthusiasts all over the globe. These bikes thrill and enlighten one's imagination by quenching their desire of extreme power and speed. They represent an unimaginable experience in design and technology while its exclusive styling unites performance and riding emotions on road and off the track. It's no wonder these motorcycles are the highest rated by the readers of some of the most prestigious international magazines.
Interesting Facts - MV Agusta
- MV Agusta originally started out as an aviation company in the early twentieth century. After World War I, the company decided to switch gears and take their philosophy and passion for air speed and turn it loose on land.
- By the autumn of 1945, the first MV Agusta motorcycle was presented to the public. It was initially to be called "Vespa 98", but due to trademark issues it was referred to simply by the number "98," available in "Touring" and "Economical" versions.
- By 1948, MV Agusta captured its First Italian Grand Prix with rider Franco Bertoni.
- By the end of the 1940's, MV Agusta was a household name using the slogan, "Racing experience at the service of mass production."
- In 1956, MV Agusta started its domination in all class racing, winning the 125 cc, 250 cc and 500 cc class simultaneously in 1956, 1958, 1959 and 1960.
- In 1959, MV industrialized production of a new lubrication system that permitted its engines to achieve unheard of standards of reliability for this time. The warranty on MV engines also extended to 100,000 Km. The generation of bikes built with these new engines were coined the "Hundred thousand!"
- Mopeds were added to the range of production motorcycles in the 1960's as well as 250cc and 350cc twins. The racing scene saw the arrival of the 3 cylinder 350cc and 500cc engines that dominated on all World circuits, with a total of 101 Grand Prix wins and 10 World manufacturers' titles. Estimated production was at 42,000 engines.
- In 1971, the company lost its guiding force, Count Domenico Agusta. MV won their last Grand Prix in 1976, and by 1980, they were out of racing, eventually ceasing motorcycle production.
- In 1992, Cagiva acquired the MV Agusta brand, and in 1997 launches the F4, a landmark in motorcycle design. In the last fifteen years, MV Agusta has grown to become a point of reference in high and medium performance motorcycles.
- In 2000, the MV Agusta F4 S was named Motorcycle of the Year by Magazine Motorrad (Germany), Motojournal (France), Motociclismo (Spain) and Motociclismo (Italy)
- MV Agusta is the Italian Superstock Champion in 2006
- MV Agusta and Luca Scassa are 2008 Italian Superbike Champions with the F4 1000 R.
- MV Agusta has won 270 Grand Prix motorcycle races, with legendary riders such as Giacomo Agostini, Mike Hailwood, Phil Read, Carlo Ubbiali, Gary Hocking and John Surtees as well as 75 world titles and 37 Constructor's World Championships.